Brand Identity

Business Cards
Business cards are the most important tools in marketing, especially now as the competition is much fiercer than ever before. Business cards are the least expensive and yet the other most cost-effective way of building a business. A business card represents a company; therefore it needs to be appropriate for the industry and designed effectively to target the specific market. They should be easy to read as they hold all the crucial contact details. In other words it is like your business life-line.
The quality of your business cards affects the image of your business, services and products. There is so much to consider when it comes of the design of your business cards. Taking in consideration the use of thick art-dashboard, light silk stock, recycled, laminated, embossed or foiled backed. GWDesigner believe that your identity is reflected in your business card, therefore will aim to work in producing a business card that will allow you to differentiate yourself from the start, especially as we are now living in a crowded business market.

Letterheads/Invoices
The success of GWDesigner relies on the design of your letterheads and invoices as they portray the image of your company. It is important that you have an eye-catching letterhead and invoice design for your company, as an attractive graphic design will screen professionalism and dedication to your customer.
The customer will automatically associate the high-quality of your letterhead and invoice with the service you provide. The letterhead design and invoice design can be seen as another way representing a company logo.
Letterhead/invoice design tips to consider:

  • Using colour: it is possible to use full colour and spot colours to grab attention.
  • Both sides: a double sided letterhead design enables the message to be conveyed.
  • Quantity required: it is cheaper per unite to opt for longer print runs; however, it is a waste if they are not made use of before circumstances change.
  • Paper stock: choosing the appropriate paper stock reflects your business. Choosing from light weight or heavy, recycled or unbleached, silk, matt or gloss.



Logo Design
There are many factors which contribute towards the success of a business and a log design is one of them. A professionally designed log can represent the attitude of a company, the profile and the nature of the job they do. It creates an identity of the company which will be represented to the potential client, which is why it is all about getting the colours, style of your logo and typography right.
With log design it is very obvious how much money has been spent on it. If you decide to spend very little on it then it will most definitely look its cost. This is why it is important to spend that little bit more, as logo design is what gives customers the first impression of your business. It is more cost effective in the long run when paying that little bit more and in return receiving a professional result which I am sure you will not be disappointed with.
The cost of a logo design depends entirely upon the client’s requirements, however, to give you a rough guide you can expect to pay anywhere from £99 to £199 for simply converting an existing low resolution logo to a more industry standard logo. To design a logo from scratch depending again on requirements, it will range from £200 to £500. Logos are not something that can be rushed as they take time when designing. As we take into consideration the idea of comparing other significant market to see how they represent themselves accordingly.